News

SOBY in brief: Our company culture shapes us every day

SOBY has a strong company culture where values-based leadership is a natural part of everyday life. In this interview, Mette and Morten share the values that have shaped the company for generations and explain why there has always been room for people who need a little extra support.

We wish all our customers and partners a wonderful summer!

SOBY wishes you a great summer! As always, we're only a click away! In the dealer portal, you'll find products, manuals and much more – and the dealer webshop is open 24/7. Find products, spare parts, manuals and many other dealer tools under your dealer profile.

SOBY receives the D-Seal for responsible data management

We are proud to announce that SOBY has officially been awarded the D-seal, Denmark’s national certification for responsible data management and IT security. Jan Lund, Director CCO/COO, emphasises that digital security is a top priority at SOBY.

How we work with environment and partnerships in 2026

We always focus on standing strong in the market - this applies to both our dealers and us. Towards 2026, we have looked at creating a framework that can accommodate both environmental requirements and competitiveness.

Member of VANA for extended producer responsibility

As part of our efforts towards the green transition and extended producer responsibility, SOBY is a member of VANA – a Danish organisation that provides support to help companies comply with EU-regulations on producer responsibility.

International guests in the showroom at SOBY

The beginning of 2026 has brought plenty of activity to SOBY’s showroom. We have had the pleasure of welcoming several international visitors who came to experience our solutions up close.

Bucket elevator updates: Here are the new features

We have taken our bucket elevators SK25-50, SK60-80 and SK100-175 to the next level with improvements that increase flow, protect the crops, and make daily work easier for those handling service and maintenance. Here is an overview of the key differences.

How we work with ESG & Compliance

We work to create value - not only for our customers, but also for society and future generations. Therefore, sustainability, responsible business practices, and the development of our organization have become a natural part of our strategic efforts.

SOBY has been re-awarded with the CSR People badge

We are proud to have been re-awarded with the CSRpeople badge; a recognition from our local community, given to companies that make a special effort for people on the edge of the labor market.

DPA theme: Feed storage in pig production

Storage of feed and grain has an impact far beyond the silos – affecting productivity, animal health, and stable operation. This perspective is explored by Danish Pig Academy, alongside other relevant topics for modern pig production.

The year in review: SOBY’s key milestones

At SOBY, progress always comes with a look back at the milestones that have created pride and learning. We’ve taken a moment to reflect on the year gone by, and here are the experiences we carry with us into 2026.

SOBY supports Child Helpline Denmark

We are proud to support Child Helpline Denmark, an initiative run by the Danish organization Børns Vilkår (Danish Child Welfare Organization).