News

Agromek 2026: Meet us at stand D3200

Meet SOBY at Agromek, 24–27 November 2026! Once again, Agromek brings the industry together, focusing on new technology, innovation, energy and the development of more environmentally conscious agriculture. Find everything you need to know about SOBY at the trade fair and plan your visit with the hall plan and parking information.

Riela® Ukraine visits SOBY

After five years of collaboration, we welcomed our Ukrainian dealer Riela® to SOBY in Denmark for the first time. Our partnership has grown close over the years, making it particularly special to finally meet for professional discussions, a factory tour, and customer visits.

MaWi SCHÜTZ receives SOBY’s Trusted Dealer of the Year award

MaWi SCHÜTZ GmbH has received the Trusted Dealer of the Year 2025 award. The award is presented to a partner that has represented SOBY professionally over many years and delivered solutions with a strong focus on quality, expert advice and long-term customer relationships.

SOBY in brief: Our company culture shapes us every day

SOBY has a strong company culture where values-based leadership is a natural part of everyday life. In this interview, Mette and Morten share the values that have shaped the company for generations and explain why there has always been room for people who need a little extra support.

SOBY receives the D-Seal for responsible data management

We are proud to announce that SOBY has officially been awarded the D-seal, Denmark’s national certification for responsible data management and IT security. Jan Lund, Director CCO/COO, emphasises that digital security is a top priority at SOBY.

Beware of digital invoice fraud – here are SOBY's guidelines!

As part of our efforts to protect both our business partners and our company from digital fraud, we have outlined how SOBY communicates about invoices and payments. We encourage you to read the guidelines below to help identify fraudulent requests and ensure secure business transactions.

How we work with environment and partnerships in 2026

We always focus on standing strong in the market - this applies to both our dealers and us. Towards 2026, we have looked at creating a framework that can accommodate both environmental requirements and competitiveness.

Member of VANA for extended producer responsibility

As part of our efforts towards the green transition and extended producer responsibility, SOBY is a member of VANA – a Danish organisation that provides support to help companies comply with EU-regulations on producer responsibility.

International guests in the showroom at SOBY

The beginning of 2026 has brought plenty of activity to SOBY’s showroom. We have had the pleasure of welcoming several international visitors who came to experience our solutions up close.

Bucket elevator updates: Here are the new features

We have taken our bucket elevators SK25-50, SK60-80 and SK100-175 to the next level with improvements that increase flow, protect the crops, and make daily work easier for those handling service and maintenance. Here is an overview of the key differences.

How we work with ESG & Compliance

We work to create value - not only for our customers, but also for society and future generations. Therefore, sustainability, responsible business practices, and the development of our organization have become a natural part of our strategic efforts.