News

Agritechnica 2025: Best practices across the agro-industry

The future of farming is already here – and it’s all in focus at Agritechnica 2025. But the future isn’t just about technology. It’s also about collaboration and best practice across the industry. Find the key highlights for your visit here.

Meet our employees: Rita adds value trough order

At SOBY, every link in the chain has to work seamlessly to ensure that our solutions reach the end users on time and in top quality. Rita Svenningsen makes sure everything is in perfect order before production can begin.

Digital user manuals are now standard for product shipments

Digital user guides are now standard at SOBY. We are phasing out the printed guides that were previously sent with all products. This provides easier access to the material and at the same time contributes to a more sustainable solution.

CSR: The Youth Red Cross ensures happy holiday memories

At SOBY, we believe that all children and young people have the right to good experiences, safe environments and positive communities – even when everyday life is challenging. That is why we are proud to support the Youth Red Cross and their holiday camps, which every year give children and young people an unforgettable week during the summer holidays.