At SOBY, we are proud to support the Danish Red Cross Christmas Aid – an initiative that each year helps families in financial hardship create a warm and joyful Christmas for their children.
For many families, December brings extra pressure, worries, and feelings of deprivation. Christmas Aid helps provide a sense of calm and joy at a time when community matters most.
The Danish Red Cross Christmas Aid consists of financial support or gift cards that give families the opportunity to buy Christmas food and gifts for their children. The assistance makes a tangible difference for those facing difficult circumstances – and it allows children to experience Christmas on equal terms with their classmates.
Our support at SOBY is rooted in a strong tradition: we stand behind initiatives that promote community, well-being, and security – both locally and nationally. Christmas is a time when the difference between those who have much and those who have little becomes especially visible. That is why we want to contribute where the help can be felt immediately.
We believe that businesses have a responsibility to support the communities they are part of. That is why we continuously engage in projects and organizations that work to create better conditions for people in everyday life.
The Red Cross Christmas Aid is just one of several projects and associations that SOBY proudly supports.
Read more about our other support and CSR collaborations here: CSR & Sponsorships
See which purposes, organizations and associations we have otherwise chosen to support - and ask us about support cooperation.