11 July 2025

Meet SOBY at the world's largest trade fair for agricultural technology

Meet SOBY at the center of the conversation about the future of global agriculture

In November, things will get going in Hannover when Agritechnica opens its doors to the world's largest trade fair for agricultural technology. Here, the entire international agro-industry meets to share knowledge, present new solutions and set the direction for the future of global agriculture. And of course, SOBY will be there.

"Touch Smart Efficiency" and the future of plant production

Under the theme "Touch Smart Efficiency", AGRITECHNICA 2025 gives visitors direct access to innovative and interconnected agricultural systems that utilize digital technologies to increase efficiency, sustainability and productivity. Meet global players, hidden champions, innovative enthusiasts and visionary thinkers. They all present solutions to the challenges facing global plant production.

At the trade fair, companies from all over the world present the latest technologies, machines and systems - and the focus is on everything from automation and digitalization to climate, sustainability and green transition. This is where the solutions of the future are shown for the first time and where the dialogue about the development of the industry takes place face to face.

Get inspired and discover new trends

We look forward to joining the conversation and showing how we at SOBY are working to make agricultural processes more efficient, reliable and future-proof. Agritechnica is a great opportunity to get inspired, discover new trends and chat with both partners and new contacts – we look forward to welcoming you to our stand.

Follow our website and social media as we update with information about the stand and other relevant information.

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Agritechnica 2025: 7 days of themes

Under the theme of "Touch Smart Efficiency", AGRITECHNICA 2025 will give visitors direct access to innovative and connected agricultural systems that leverage digital technologies to increase efficiency, sustainability and productivity.

Meet global players, hidden champions, innovative enthusiasts and visionary thinkers. They will all present solutions to the challenges facing global crop production.

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