At SOBY we believe that all children and young people have the right to good experiences, safe environments and positive communities – even when everyday life is challenging. That’s why we are proud to support the Danish Red Cross and their holiday camps, which every year give children and young people an unforgettable week during the summer holidays.
For many children, summer holidays are associated with travel, ice cream and playing in the sun. But for far too many others, the reality is different. These may be children who grow up in families with social or economic challenges, where there is neither the energy nor the finances to leave home. These are the children who are welcomed with open arms at the Danish Red Cross’ holiday camps.
The holiday camps are volunteer-run and are built on community, care and presence. Here, children and young people have the opportunity to be just that – children and young people – for a week, where they can let go of their worries and just be there. There is room for laughter, games, snobbish bread over a campfire, friendships and conversations – all the things that create memories and strengthen well-being and self-esteem far beyond the summer holidays.
As a company, it is important for us to take social responsibility – not only in relation to the environment and working environment, but also in the society around us. Our support for the Youth Red Cross is one of the ways we choose to get involved. We know that our contribution makes a difference, and we are both happy and humbled to be a part of that.
When we support the holiday camps, we also support the future – for children and young people who gain new perspectives and a sense of belonging. It is worth supporting.
Read more about our other support and CSR collaborations here: CSR & Sponsorships
See which purposes, organizations and associations we have otherwise chosen to support - and ask us about support cooperation.