At SOBY, we work purposefully to create value—not only for our customers, but also for society and future generations. Therefore, sustainability, responsible business practices, and the development of our organization have become a natural part of our strategic work.
Around ten years ago, SOBY underwent a generational transition. This also marked the beginning of a new strategic direction for the company. In this context, ambitious goals were set for the development of SOBY - both in terms of our products, our production, and the way we operate as a business.
A key element of the strategy is our work with the green transition and CSR. Our ESG report plays an important part here. The report helps us create an overview of our efforts and enables us to work more systematically with future development.
As part of our strategic plan, we have defined three overall themes that together form the foundation of how we operate our business:
We continuously work on developing solutions and processes that contribute to more efficient and responsible production—both within our own operations and for our customers.
Digital solutions provide new opportunities to optimize operations, create better transparency, and ensure more efficient use of our products and systems.
A strong company is built on skilled employees and a culture where cooperation, responsibility, and development go hand in hand.